Gaming and Leisure Properties, Inc.

MARKETING TECHNICAL SPECIALIST, DIRECT MAIL

US-MD-Perryville
Hollywood Casino Perryville

Responsibilities

Your daily responsibilities include:

• Manipulate and manage mail house database utilizing Query Tools, and Excel

• Manage database – extracts and sets up data for mail house
• Pulls mailing lists from Player’s Club database
• Data base hygiene
• Manages the creative and production process
• Works with outside vendors
• Database and Mailing System specialist Preferred
• Work with property to be operationally ready, on-property implementation of offerings
• Database marketing on the web; Email offers
• Support Marketing
• Keep an up to date calendar of all direct marketing activities
• Share dates of direct mail drops with director and property
• Organized with an eye-for-detail and should be able to meet deadlines in a fast-paced environment
• Coordinate with vendors and in-house staff on communication of direct mail offers
• Able to drive, within the team, internal direct marketing campaigns and communications internally
• Track direct mail by piece and individual customer
• Protect and preserve assets of the company
• Meet grooming and appearance requirements
• Meet attendance guidelines
• Comply with all reasonable requests made by management
• Responsible for the design of all direct mail programs.
• Responsible for the initial and on going profitability of all direct mail programs according to company requirements.
• Other duties may be assigned

Qualifications

  • Must be a minimum of 21 years of age.
  • Bachelor’s degree from an accredited four-year college or university
  • Experience in Database/direct mail marketing preferred.
  • Proficiency with the following software is required:  Microsoft Office, with strong emphasis on Access, Excel and Powerpoint.  Previous experience with ACSC and casino player tracking system is a plus. 
  • Must be able to read and write in English and have good verbal communicating skills.
  • Basic math skills such as adding, subtracting, fractions, decimals, percentages etc.
  • Ability to define problems, collect data, establish facts, and draw valid conclusions.
  • Must qualify for licensure with the Maryland Gaming Authority.
  • Must have clean/valid driver's license.
  • Physically mobile with reasonable accommodations including ability to push, pull, carry and lift up to 25 lbs., and the ability to push, pull, reach, bend, twist, stoop, stack, crouch, kneel and balance when performing job duties in varying work areas such as confined spaces

 

Something to leave you with:
If you’re truly committed to a red-carpet service culture, then you need a team that is just as dedicated in pursuing that vision. Hollywood Casino is the place where we empower our cast members to deliver that WOW factor to our guests and in turn we will provide them an opportunity to build an “A” list career portfolio.

 

 

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